1965 Rambler Marlin
Car for sale by PJ's Auto World in Clearwater, Florida 33755
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Classic Car Overview
American Motors billed the Marlin as a new addition to the companys self-styled "Sensible Spectaculars" model line. Backed by extensive advertising and merchandising, the car was officially announced on 10 February 1965, and unveiled in Rambler dealer showrooms on 19 March.
New car introductions, more significant in the 1960s than today, were often accompanied by special invitations and heavy publicity. The Marlin was advertised in 2,400 newspapers on its launch day, and American Motors news releases positioned it as aimed at buyers wanting a sporty fastback that was also roomy and comfortable. This contrasted it with the smaller Barracuda and Mustang fastbacks that had arrived a year earlier. AMCs first model following the muscle car launches of the 1960s, the Marlin was intended to outflank competitors as a product they did not offer - a strategy now called "niche marketing".
The initial Rambler Marlin advertisements stated "now in limited production."Every dealership received one or two units to increase showroom traffic, whereas the production numbers are a direct reflection upon the actual number of Rambler automobile dealers and AMC sent bulletins to dealerships telling "How to use Marlin to sell the Rambler Classic." According to Tom Coupe, AMCs vice-president for sales, "the basic reason we produced the Marlin, is to attract attention to American Motors."
Classic Car ID101113927
CategoryMuscle & Pony Cars
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