1928 LaSalle Series 303
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Classic Car Overview
Smaller and lighter than the Cadillac, it was in the same pattern with a similar chassis and a scaled-down L-head V-8 engine. In June, Willard Rader, GMs experimental manager at the Michigan proving grounds, drove a roadster chassis in a grueling 950-mile durability run, averaging 95.3 mph for the ten-hour trial.
This 1928 Series 303 LaSalle was shipped from the factory on 9 April 1928 to the dealer at Bay City, Michigan. Most of its subsequent history is unrecorded, but it was restored in 1989 by Al-Co Restorations in Magnolia, Texas. This included fully rebuilding the engine with new pistons, bearings, and balancing. The Merrick Auto Museum acquired it in 1996. Prior owners include Larry Digny of Princeton, Massachusetts.
Striking in maroon with black fenders, it has black body moldings accented with light grey at the belt molding and around the windows. Upholstery is grey pleated cloth in excellent condition, and there are bud vases in the rear. The engine compartment is sanitary and correctly detailed.
This car represents a chance to acquire a CCCA Full Classic from LaSalles second year, an excellent example of Americas first truly styled car.
- Classic Car ID101911607
- Stock Number222238
- Body StyleN/A
- Exterior ColorMaroon
- Interior ColorGray Cloth
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