In mid-March 1961 William Lyons and his merry men at Jaguar unknowingly launched a bombshell straight into the Ferrari compound ?in Maranello, Italy.
Girolamo Gardini, Ferrari's influential sales manager, had just returned from the Geneva Motor Show, where he witnessed the debut of the E-type. Then in his late 30s, Gardini joined Ferrari in 1943 and had been its sales manager since 1950. Quiet, sagacious and one who kept his cards close to his vest, he was a loyal Ferrari man to the core and had been through the ringer before. But the E-type truly rattled the normally unflappable Gardini.
The reason was simple: 'The 250GT SWB was our workhorse,' engineer Giotto Bizzarrini told me when we discussed the origins of the 250GTO in the early 1990s. 'We were planning on using it to defend the title. But the E-type's debut
Published Dec 7th, 2015
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